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The funniest (and most impressive) part of the "Brandon" marketing campaign, though, was that the members acted like they actually worked for Brandon. There were also other members of the campaign, handing out Brandon's business cards, some swag, and even bottles of Vitamin Water. That person was a part of Vitamin Water's "Brandon" marketing campaign. Then, a few weeks later, when Chi was walking around Boston, he strolled past Forbes' Under 30 Summit and saw someone holding a sign that said, "Need Handshaking Tips?". He usually doesn't pay much attention to subway ads, but Vitamin Water's "Brandon" was so funny, it made him laugh out loud. Vitamin Water | BrandonĪ colleague, Clifford Chi, uses this as a great example of brand activations. Now that we have some ideas, let's look at some examples of brands that have run excellent brand activation events. Digital marketing campaigns like PPC, display advertising, etc.Goal: Increased impressions/brand awareness Brand Activation Ideas Goal: User sign ups Below, we'll have the ideas separated by the goal to give you an idea of how to strategically brainstorm brand activations. Now, let's go over some ideas to help you come up with your own brand activation plan. Keep in mind that brand activations don't necessarily need to be events, but can be sampling campaigns, social media contests, or other digital marketing campaigns. You should decide on one campaign or event to move forward, plan the logistics of that event, and use your brand playbook (with a clear vision, value propositions for key targets, brand personality, character, voice, and experiences). Once you have a list of ideas, goals, and metrics, it's time to begin your brand activation plan. There you can talk to potential customers and then hopefully sign up users on the spot (depending on your offerings). One brand activation for that goal could be going to a trade show. Once you know your goals, you can begin brainstorming various brand activation events or campaigns that you can do to achieve your goals.įor instance, let's say your goal is user sign-ups. Ultimately you'll want to increase brand awareness, however, narrowing down your goal, even more, will make it measurable and attainable (hello SMART goals). It could be customer acquisition, user sign-ups, social media engagement, etc. The best way to plan a strategy is to identify your goals. Brand Activation Strategyīefore you get started with planning different brand activation events, it's important to understand the goal of each separate campaign. So, what does brand activation strategy look like? Let's dive in now. While a brand activation is a singular event or campaign that is meant to elevate your brand it shouldn't be confused with ongoing brand strategy. These activations are usually a specific campaign or event that is meant to generate brand awareness and interactivity with your audience. Please contact us if you have any questions about the Site License.Brand activations are events, experiences, and interactions that forge lasting emotional connections between a brand and its target audience. The SimpleMind Pro Site License is sold by M圜ommerce. SimpleMind Pro Site License for Windows and Mac You need two Site Licenses SimpleMind Pro for Windows. It has more than one physical site, for example an office in Rome and one in New Orleans. You need the Site License SimpleMind Pro for Windows&Mac. Your organization has 200 employees and is based in one location.You need one Site License SimpleMind Pro for Windows. It cannot be resold as, or split into, multiple single user licenses. The Site License cannot be resold, distributed, leased or rented. The Site License can be used only in one physical site (location). The SimpleMind Pro Site License is a one-time purchase. A SimpleMind Pro Site License for Windows and/or Mac is the best licensing option for organizations, businesses and educational institutes with more than 50 users.